For content creators, it is all about their personal brand. There is no one size fits all approach on how to build a successful brand within the esports industry, but there are some guidelines each creator should follow.

At the SPIKE Esports Agency, we support content creators with building their own brand. We help them find the right formula to maximize their value and to fully reach their business potential.

Our role as agents for content creators is to link them with brand partners, manage and advise on a marketing program, and give full support in various campaigns. We know how to deal with rising stars in the esports industry.



Finding the most suitable sponsors for your gaming profile

Negotiating the best possible deals with sponsors

Supporting the building of your personal brand to maximize your potential and convert your online success into lucrative deals


A team of lawyers reviewing every document

Drafting contracts and other legal documentation

Setting and implementing exit strategies from bad deals

Reviewing existing contracts and identifying legal and business risks for content creators

Advising on the best possible legal architecture in multi-stakeholder deals





Brand creation that fits your personality and career goals




Implementation of our brand strategy  into your lifestyle




Use your brand exposure to capitalize on marketing, sponsorship, customized merchandise and promotional opportunities

Frequently Asked Questions

What risks am I exposed to as a content creator?

Sponsors have a lot of lawyers behind them, who draft contracts and other legal documentation in a way that is favorable to them. Quite often, their interests can conflict with the interests of content creators. Consequently, in the worst-case scenario after signing a contract, a content creator can be trapped in an unfair deal from several perspectives: a  content creator is not entitled to fair payment, they are limited in signing deals with other sponsors, and they are not allowed to manage their own personal brand properly.

Why do I need an agent?

The role of the agent is to look after the content creator’s best interests when negotiating a contract with a sponsor or when handling the player’s image rights. An agent represents the content creator, handles the paperwork, and looks after the legal aspects of the player’s professional esports career. In short, having an agent allows the player to focus on gaming, while your agent takes care of the business side of the deal.

How can I be sure that my agency will take care of my best interests?

At the SPIKE Esports Agency, we only represent gamers. We do not represent sponsors. In that way, there are no conflicts of interest between the interests of the content creators we represent and other stakeholders. In addition, we only get a percentage from any agreed deals between the content creators and sponsors, so it is also in our best interest to negotiate the best possible deal for each player we represent.

When should I approach your agency?

If you are an established content creator and would like to get out of or renegotiate an existing deal or sign a new contract with other sponsors, we can help you with that.

If you are entering the professional esports industry and would like to sign your first deal, we can negotiate the terms with the sponsor on your behalf.

When somebody offers you a document to sign, contact us for advice on what to do in order to avoid any legal traps.

If I approach your agency, am I in any way committed to you?

No. In case we will be representing you in front of a sponsor, you as a content creator will have the final call if you would like to close the deal. We cannot and will not force you to sign anything and you are not required to pay us anything, except in the case of a successfully negotiated deal.

How many followers do I need to get assistance from you?

We represent and offer legal support services to influencers who have already gained significant support on social networks such as Twitch, Instagram, and YouTube.

Can you represent esports influencers from all over the world?

Yes, our scope of operations is not limited to specific countries. Our agency can represent you in front of sponsors from any country.

How do I hire you as my agents?

Contact us and we will organize a kick-off meeting to get a better look at your case, then we will start building a strategy for the next steps you should take.